Monday, May 16, 2022

Startup and risks

In 2011, Cisco Vice President of Software Engineering Eric Yuan introduced a new smartphone-friendly video conferencing system to Cisco executives. When the idea was rejected, Yuan took 40 engineers and left Cisco to start his own company. This is what I call letting the energy of chaos into your life: quitting a top job at a top company and getting all or nothing. Hit or miss.


By the way, Eric's company is called Zoom.


So the art of a startup is to let the energy of chaos into the business and begin to manage the flow of uncertainty. I didn’t say anything new, in his book Deadline, Tom DeMarco writes that to manage a project, it is enough to manage its risks. I like this approach.


Initially, I created Charisma as a small business. I wanted to start a company, hire people, make money. But my mistakes were perfectly proven, a startup is not about money, a startup is about growth. About stuffing cones in conditions of complete uncertainty.


This is a gold rush: you have to sweat, literally shovel a bunch of stones and mud until you get to your cherished goal.

It is a mistake to think that a startup is about money.

What is money? Many books have been written on the subject, many regimes have changed and upheavals have taken place due to different ideas about what money is and how it should be distributed.


As in politics, there are different approaches to making a profit in the business field. Small business money and venture capital money. In the first case, this is an understandable business model and organic smooth growth, in the second, chaos and the possibility of explosive growth or fall.


So, in my opinion, these approaches have the right to intersect. I have a theory that success can only be achieved by letting the energy of chaos (or uncertainty) into your life. Sounds esoteric, but it just sounds that way. In fact, no mysticism.


The energy of chaos in my interpretation is a set of a significant number of uncertainty, the use of which can lead to the triggering of both significant positive and negative risks.

Startup and risks

In 2011, Cisco Vice President of Software Engineering Eric Yuan introduced a new smartphone-friendly video conferencing system to Cisco exec...