In 2011, Cisco Vice President of Software Engineering Eric Yuan introduced a new smartphone-friendly video conferencing system to Cisco executives. When the idea was rejected, Yuan took 40 engineers and left Cisco to start his own company. This is what I call letting the energy of chaos into your life: quitting a top job at a top company and getting all or nothing. Hit or miss.
By the way, Eric's company is called Zoom.
So the art of a startup is to let the energy of chaos into the business and begin to manage the flow of uncertainty. I didn’t say anything new, in his book Deadline, Tom DeMarco writes that to manage a project, it is enough to manage its risks. I like this approach.
Initially, I created Charisma as a small business. I wanted to start a company, hire people, make money. But my mistakes were perfectly proven, a startup is not about money, a startup is about growth. About stuffing cones in conditions of complete uncertainty.
This is a gold rush: you have to sweat, literally shovel a bunch of stones and mud until you get to your cherished goal.